Samsung Strategic Analysis
1. SWOT analysis 1.1 Strengths Innovative Designs Samsung offers a lot of handsets with various kinds of designs, not at all like its major rival Apple iPhone. The company’s management is currently progressing in the direction of changing Samsung's way of supervision and system to be delegated an inventive organization and change its notoriety. With this new-fangled vision, Samsung obligation is to encourage its networks by utilizing its key quality, inventive arrangements, creative items, and new technology, as they keep on advancing its new qualities for Samsung center systems (Madani et al., 2014). Product Diversity Samsung has an immense number of product varieties in its item portfolio; it offers distinctive kinds of products to its clients. Samsung selects to enhance its portfolio so as to continue improving and making items that reflect the consumer’s desires. Samsung's has built up itself as the follower to apple when cell phones are